Using role-play simulation to study entrepreneurship from a process perspective : theoretical groundings and first empirical insights

A.A. Verhoeff, H.C. Menzel, J.M. Ulijn

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

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Abstract

Entrepreneurship needs more than other disciplines taught at universities permanent interchange with related sciences and practice. Thus, The Entrepreneurship – Innovation – Marketing Interface was the title of a symposium held at the University of Karlsruhe in October 2005 (for the second time after a first successful meeting two years before) to foster cross-disciplinary activities that have connections with entrepreneurship and to provide a forum for the presentation of ideas and experiences that practitioners and researchers could interchange. This volume contains articles from the entrepreneurship – innovation – marketing interface that have been grouped into the following chapters: Plenary Talks, Entrepreneurial Marketing & Market Orientation, Innovation Aspects. Technology & Spin- Offs, Local Leadership & Regional/Global Development, Entrepreneurial Learning, Putting Entrepreneurial Ideas into Practice, and Oral Presentations by Practitioners.
Original languageEnglish
Title of host publicationProceedings of the 2nd Symposium on the Entrepreneurship - Innovation - Marketing Interface, October 6-7, 2007, Karlsruhe, Germany
EditorsR. Würth, W. Gaul
Place of PublicationKünzelsau, Germany
PublisherSwiridoff
ISBN (Print)978-3-89929-120-9
Publication statusPublished - 2007
Eventconference; 2nd Symposium on the Entrepreneurship - Innovation - Marketing Interface, Karlsruhe, Germany; 2007-10-06; 2007-10-07 -
Duration: 6 Oct 20077 Oct 2007

Conference

Conferenceconference; 2nd Symposium on the Entrepreneurship - Innovation - Marketing Interface, Karlsruhe, Germany; 2007-10-06; 2007-10-07
Period6/10/077/10/07
Other2nd Symposium on the Entrepreneurship - Innovation - Marketing Interface, Karlsruhe, Germany

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