Using negative and positive social feedback from a robotic agent to save energy

C.J.H. Midden, J.R.C. Ham

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

59 Citations (Scopus)
3 Downloads (Pure)


In this paper we explore the persuasive effects of social feedback, as provided by an embodied agent, on behavioral change. In a lab setting, two experiments were conducted in which participants had the opportunity to conserve energy while carrying out washing tasks with a simulated washing machine. The experiments tested the effect of positive and negative social feedback and compared these effects to more widely used factual feedback. Results of both studies indicate that social feedback has stronger persuasive effects than factual feedback (Experiment 1) and factual-evaluative feedback (Experiment 2). In addition, an effect of feedback valence was found, demonstrating more conservation actions following negative feedback (social or factual) as compared to positive feedback. Interestingly, especially negative social feedback had the strongest persuasive effects. The predicted perceived agency effect could not be demonstrated. These findings have several implications for theory and design of persuasive robotic agents.
Original languageEnglish
Title of host publicationProceedings of the 4th International Conference on Persuasive Technology, April 26-29, Claremont, California
EditorsS. Chatterjee, P. Dev
Place of PublicationNew York
PublisherAssociation for Computing Machinery, Inc
Pagesarticle no. 12-
ISBN (Print)978-1-60558-376-1
Publication statusPublished - 2009
Event4th International Conference on Persuasive Technology (PERSUASIVE 2009) - Claremont, United States
Duration: 26 Apr 200929 Apr 2009
Conference number: 4


Conference4th International Conference on Persuasive Technology (PERSUASIVE 2009)
Abbreviated titlePERSUASIVE 2009
Country/TerritoryUnited States


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