Using narrative transportation to enhance new product comprehension

E.A. Hende, van den, J.P.L. Schoormans, H.M.J.J. Snelders

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the European Advances in Consumer Research, 2007, Milan
    Publication statusPublished - 2008

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