| Original language | English |
|---|---|
| Title of host publication | Proceedings of the European Advances in Consumer Research, 2007, Milan |
| Publication status | Published - 2008 |
Using narrative transportation to enhance new product comprehension
E.A. Hende, van den, J.P.L. Schoormans, H.M.J.J. Snelders
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review