Using narrative transportation to enhance new product comprehension

E.A. Hende, van den, J.P.L. Schoormans, H.M.J.J. Snelders

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original languageEnglish
Title of host publicationProceedings of the European Advances in Consumer Research, 2007, Milan
Publication statusPublished - 2008

Cite this

Hende, van den, E. A., Schoormans, J. P. L., & Snelders, H. M. J. J. (2008). Using narrative transportation to enhance new product comprehension. In Proceedings of the European Advances in Consumer Research, 2007, Milan