Using conjoint choice experiments to model consumer choices of product component packages

B.G.C. Dellaert, A.W.J. Borgers, J.J. Louviere, H.J.P. Timmermans

Research output: Chapter in Book/Report/Conference proceedingChapterPopular

Original languageEnglish
Title of host publicationConjoint measurement : methods and applications
EditorsA. Gustafsson, A. Herrmann, F. Huber
Place of PublicationBerlin
PublisherSpringer
Pages387-411
ISBN (Print)3-540-42323-0
Publication statusPublished - 2001

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