Using ambient lighting in persuasive communication : the role of pre-existing color associations

S. Lu; J.R.C. Ham; C.J.H. Midden

doi:10.1007/978-3-319-07127-5_15

Using ambient lighting in persuasive communication : the role of pre-existing color associations

S. Lu
, J.R.C. Ham
, C.J.H. Midden

Human Technology Interaction

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

9 Citations (Scopus)

4 Downloads (Pure)

Abstract

Earlier research indicated that ambient persuasive lighting can have persuasive effects on energy-efficiency behavior. However, why would this kind of ambient feedback be effective? The current research investigated the influence of the strength of associations (of colors used for giving feedback) on the effectiveness of ambient feedback. Two color sets were chosen from a pre-test to represent strongly- and weakly-associated with energy consumption, i.e. red versus green and yellow vs. purple, respectively. Results indicated that lighting feedback that was strongly associated with energy consumption had stronger persuasive effects than weakly-associated lighting feedback. Moreover, participants who received weakly-associated feedback needed more time to program the thermostat when performing the additional cognitive task (as compared to participants without additional task), while this difference was not found in strongly-associated feedback condition. This research reveals that the persuasive potential of ambient persuasive lighting can be enhanced by making use of pre-existing color associations

Original language	English
Title of host publication	Proceedings of the 9th International Conference PERSUASIVE 2014, May 21-23, 2014, Padua, Italy
Editors	A. Spagnolli, L. Chittaro, L. Gamberini
Place of Publication	Berlin
Publisher	Springer
Pages	167-178
ISBN (Print)	978-3-319-07127-5
DOIs	https://doi.org/10.1007/978-3-319-07127-5_15
Publication status	Published - 2014

Publication series

Name	Lecture Notes in Computer Science
Volume	8462
ISSN (Print)	0302-9743

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 7 Affordable and Clean Energy

Access to Document

10.1007/978-3-319-07127-5_15

Cite this

Lu, S., Ham, J. R. C., & Midden, C. J. H. (2014). Using ambient lighting in persuasive communication : the role of pre-existing color associations. In A. Spagnolli, L. Chittaro, & L. Gamberini (Eds.), Proceedings of the 9th International Conference PERSUASIVE 2014, May 21-23, 2014, Padua, Italy (pp. 167-178). (Lecture Notes in Computer Science; Vol. 8462). Springer. https://doi.org/10.1007/978-3-319-07127-5_15

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abstract = "Earlier research indicated that ambient persuasive lighting can have persuasive effects on energy-efficiency behavior. However, why would this kind of ambient feedback be effective? The current research investigated the influence of the strength of associations (of colors used for giving feedback) on the effectiveness of ambient feedback. Two color sets were chosen from a pre-test to represent strongly- and weakly-associated with energy consumption, i.e. red versus green and yellow vs. purple, respectively. Results indicated that lighting feedback that was strongly associated with energy consumption had stronger persuasive effects than weakly-associated lighting feedback. Moreover, participants who received weakly-associated feedback needed more time to program the thermostat when performing the additional cognitive task (as compared to participants without additional task), while this difference was not found in strongly-associated feedback condition. This research reveals that the persuasive potential of ambient persuasive lighting can be enhanced by making use of pre-existing color associations",

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Lu, S, Ham, JRC & Midden, CJH 2014, Using ambient lighting in persuasive communication : the role of pre-existing color associations. in A Spagnolli, L Chittaro & L Gamberini (eds), Proceedings of the 9th International Conference PERSUASIVE 2014, May 21-23, 2014, Padua, Italy. Lecture Notes in Computer Science, vol. 8462, Springer, Berlin, pp. 167-178. https://doi.org/10.1007/978-3-319-07127-5_15

Using ambient lighting in persuasive communication : the role of pre-existing color associations. / Lu, S.; Ham, J.R.C.; Midden, C.J.H.
Proceedings of the 9th International Conference PERSUASIVE 2014, May 21-23, 2014, Padua, Italy. ed. / A. Spagnolli; L. Chittaro; L. Gamberini. Berlin: Springer, 2014. p. 167-178 (Lecture Notes in Computer Science; Vol. 8462).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

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AU - Ham, J.R.C.

AU - Midden, C.J.H.

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N2 - Earlier research indicated that ambient persuasive lighting can have persuasive effects on energy-efficiency behavior. However, why would this kind of ambient feedback be effective? The current research investigated the influence of the strength of associations (of colors used for giving feedback) on the effectiveness of ambient feedback. Two color sets were chosen from a pre-test to represent strongly- and weakly-associated with energy consumption, i.e. red versus green and yellow vs. purple, respectively. Results indicated that lighting feedback that was strongly associated with energy consumption had stronger persuasive effects than weakly-associated lighting feedback. Moreover, participants who received weakly-associated feedback needed more time to program the thermostat when performing the additional cognitive task (as compared to participants without additional task), while this difference was not found in strongly-associated feedback condition. This research reveals that the persuasive potential of ambient persuasive lighting can be enhanced by making use of pre-existing color associations

AB - Earlier research indicated that ambient persuasive lighting can have persuasive effects on energy-efficiency behavior. However, why would this kind of ambient feedback be effective? The current research investigated the influence of the strength of associations (of colors used for giving feedback) on the effectiveness of ambient feedback. Two color sets were chosen from a pre-test to represent strongly- and weakly-associated with energy consumption, i.e. red versus green and yellow vs. purple, respectively. Results indicated that lighting feedback that was strongly associated with energy consumption had stronger persuasive effects than weakly-associated lighting feedback. Moreover, participants who received weakly-associated feedback needed more time to program the thermostat when performing the additional cognitive task (as compared to participants without additional task), while this difference was not found in strongly-associated feedback condition. This research reveals that the persuasive potential of ambient persuasive lighting can be enhanced by making use of pre-existing color associations

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Lu S, Ham JRC, Midden CJH. Using ambient lighting in persuasive communication : the role of pre-existing color associations. In Spagnolli A, Chittaro L, Gamberini L, editors, Proceedings of the 9th International Conference PERSUASIVE 2014, May 21-23, 2014, Padua, Italy. Berlin: Springer. 2014. p. 167-178. (Lecture Notes in Computer Science). doi: 10.1007/978-3-319-07127-5_15

Using ambient lighting in persuasive communication : the role of pre-existing color associations

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