Abstract
Coworking spaces have become a central component of new work environments,
with large international chains. The purpose of this study is to investigate whether user preferences for the physical workspace design are consistent across countries, which the uniformity of such chains seems to suggest. A comparison between the user preferences of coworking spaces between the Netherlands (n = 219), Germany (n = 98) and the Czech Republic (n = 79) is performed using a mixed multinomial logic model for each country. Besides statistical utility of attributes, also motivations for working in coworking spaces are analysed. The findings show that there are some consistencies in preferences across countries. Typical real estate characteristics like accessibility and contract options came forward to be the most important attributes in choosing which coworking space to work at in all three countries. However, significant differences in the desired quality levels of specifically these attributes were found between the countries as well, and only the less important attributes showed similar preferences internationally. This suggests that identical world-wide implementations of the same concept, might serve multi-nationals but possibly will not attract local users. The identified differences in preferences can help to position more specific, dedicated coworking spaces within local markets.
with large international chains. The purpose of this study is to investigate whether user preferences for the physical workspace design are consistent across countries, which the uniformity of such chains seems to suggest. A comparison between the user preferences of coworking spaces between the Netherlands (n = 219), Germany (n = 98) and the Czech Republic (n = 79) is performed using a mixed multinomial logic model for each country. Besides statistical utility of attributes, also motivations for working in coworking spaces are analysed. The findings show that there are some consistencies in preferences across countries. Typical real estate characteristics like accessibility and contract options came forward to be the most important attributes in choosing which coworking space to work at in all three countries. However, significant differences in the desired quality levels of specifically these attributes were found between the countries as well, and only the less important attributes showed similar preferences internationally. This suggests that identical world-wide implementations of the same concept, might serve multi-nationals but possibly will not attract local users. The identified differences in preferences can help to position more specific, dedicated coworking spaces within local markets.
| Original language | English |
|---|---|
| Pages (from-to) | 2025-2048 |
| Number of pages | 24 |
| Journal | Review of Managerial Science |
| Volume | 15 |
| Issue number | 7 |
| Early online date | 17 Sept 2020 |
| DOIs | |
| Publication status | Published - Oct 2021 |
Keywords
- Coworking spaces
- MMNL
- Space attributes
- User preferences
- Workplace