Unidimensional conjoint measurement models and consumer decision-making

H.J.P. Timmermans

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Original language	English
Pages (from-to)	291-300
Journal	Area
Volume	12
Issue number	4
Publication status	Published - 1980

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Timmermans, H. J. P. (1980). Unidimensional conjoint measurement models and consumer decision-making. Area, 12(4), 291-300.