Trusting digital chameleons : the effect of mimicry by a virtual social agent on user trust

F.M.F. Verberne, J.R.C. Ham, A. Ponnada, C.J.H. Midden

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

19 Citations (Scopus)
3 Downloads (Pure)

Abstract

Earlier research suggested that mimicry increases liking and trust in other people. Because people respond socially to technology and mimicry leads to increased liking of virtual agents, we expected that a mimicking virtual agent would be liked and trusted more than a non-mimicking one. We investigated this expectation in an automotive setting. We performed an experiment in which participants played an investment game and a route planner game, to measure their behavioral trust in two virtual agents. These agents either mimicked participant’s head movements or not. Liking and trust of these virtual agents were measured with questionnaires. Results suggested that for the investment game, mimicry did not increase liking or trust. For the route planner game however, a mimicking virtual agent was liked and trusted more than a non-mimicking virtual agent. These results suggest that mimicry could be a useful tool to persuade users to trust a virtual agent.
Original languageEnglish
Title of host publicationPersuasive technology : 8th International Conference, PERSUASIVE 2013, Sydney, NSW, Australia, April 3-5, 2013. Proceedings
EditorsS. Berkovsky, J. Freyne
Place of PublicationBerlin
PublisherSpringer
Pages234-245
ISBN (Print)978-3-642-37157-8
DOIs
Publication statusPublished - 2013
Event8th International Conference on Persuasive Technology (PERSUASIVE 2013) - Sydney, Australia
Duration: 3 Apr 20135 Apr 2013
Conference number: 8

Publication series

NameLecture Notes in Computer Science
Volume7822
ISSN (Print)0302-9743

Conference

Conference8th International Conference on Persuasive Technology (PERSUASIVE 2013)
Abbreviated titlePERSUASIVE 2013
CountryAustralia
CitySydney
Period3/04/135/04/13

Fingerprint Dive into the research topics of 'Trusting digital chameleons : the effect of mimicry by a virtual social agent on user trust'. Together they form a unique fingerprint.

  • Cite this

    Verberne, F. M. F., Ham, J. R. C., Ponnada, A., & Midden, C. J. H. (2013). Trusting digital chameleons : the effect of mimicry by a virtual social agent on user trust. In S. Berkovsky, & J. Freyne (Eds.), Persuasive technology : 8th International Conference, PERSUASIVE 2013, Sydney, NSW, Australia, April 3-5, 2013. Proceedings (pp. 234-245). (Lecture Notes in Computer Science; Vol. 7822). Springer. https://doi.org/10.1007/978-3-642-37157-8_28