Trusting digital chameleons : the effect of mimicry by a virtual social agent on user trust

F.M.F. Verberne; J.R.C. Ham; A. Ponnada; C.J.H. Midden

doi:10.1007/978-3-642-37157-8_28

Trusting digital chameleons : the effect of mimicry by a virtual social agent on user trust

F.M.F. Verberne, J.R.C. Ham, A. Ponnada, C.J.H. Midden

Human Technology Interaction

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

40 Citations (Scopus)

3 Downloads (Pure)

Abstract

Earlier research suggested that mimicry increases liking and trust in other people. Because people respond socially to technology and mimicry leads to increased liking of virtual agents, we expected that a mimicking virtual agent would be liked and trusted more than a non-mimicking one. We investigated this expectation in an automotive setting. We performed an experiment in which participants played an investment game and a route planner game, to measure their behavioral trust in two virtual agents. These agents either mimicked participant’s head movements or not. Liking and trust of these virtual agents were measured with questionnaires. Results suggested that for the investment game, mimicry did not increase liking or trust. For the route planner game however, a mimicking virtual agent was liked and trusted more than a non-mimicking virtual agent. These results suggest that mimicry could be a useful tool to persuade users to trust a virtual agent.

Original language	English
Title of host publication	Persuasive technology : 8th International Conference, PERSUASIVE 2013, Sydney, NSW, Australia, April 3-5, 2013. Proceedings
Editors	S. Berkovsky, J. Freyne
Place of Publication	Berlin
Publisher	Springer
Pages	234-245
ISBN (Print)	978-3-642-37157-8
DOIs	https://doi.org/10.1007/978-3-642-37157-8_28
Publication status	Published - 2013
Event	8th International Conference on Persuasive Technology (PERSUASIVE 2013) - Sydney, Australia Duration: 3 Apr 2013 → 5 Apr 2013 Conference number: 8

Publication series

Name	Lecture Notes in Computer Science
Volume	7822
ISSN (Print)	0302-9743

Conference

Conference	8th International Conference on Persuasive Technology (PERSUASIVE 2013)
Abbreviated title	PERSUASIVE 2013
Country/Territory	Australia
City	Sydney
Period	3/04/13 → 5/04/13

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10.1007/978-3-642-37157-8_28

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Verberne, F. M. F., Ham, J. R. C., Ponnada, A., & Midden, C. J. H. (2013). Trusting digital chameleons : the effect of mimicry by a virtual social agent on user trust. In S. Berkovsky, & J. Freyne (Eds.), Persuasive technology : 8th International Conference, PERSUASIVE 2013, Sydney, NSW, Australia, April 3-5, 2013. Proceedings (pp. 234-245). (Lecture Notes in Computer Science; Vol. 7822). Springer. https://doi.org/10.1007/978-3-642-37157-8_28

Verberne, F.M.F. ; Ham, J.R.C. ; Ponnada, A. et al. / Trusting digital chameleons : the effect of mimicry by a virtual social agent on user trust. Persuasive technology : 8th International Conference, PERSUASIVE 2013, Sydney, NSW, Australia, April 3-5, 2013. Proceedings. editor / S. Berkovsky ; J. Freyne. Berlin : Springer, 2013. pp. 234-245 (Lecture Notes in Computer Science).

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title = "Trusting digital chameleons : the effect of mimicry by a virtual social agent on user trust",

abstract = "Earlier research suggested that mimicry increases liking and trust in other people. Because people respond socially to technology and mimicry leads to increased liking of virtual agents, we expected that a mimicking virtual agent would be liked and trusted more than a non-mimicking one. We investigated this expectation in an automotive setting. We performed an experiment in which participants played an investment game and a route planner game, to measure their behavioral trust in two virtual agents. These agents either mimicked participant{\textquoteright}s head movements or not. Liking and trust of these virtual agents were measured with questionnaires. Results suggested that for the investment game, mimicry did not increase liking or trust. For the route planner game however, a mimicking virtual agent was liked and trusted more than a non-mimicking virtual agent. These results suggest that mimicry could be a useful tool to persuade users to trust a virtual agent.",

author = "F.M.F. Verberne and J.R.C. Ham and A. Ponnada and C.J.H. Midden",

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Verberne, FMF, Ham, JRC, Ponnada, A & Midden, CJH 2013, Trusting digital chameleons : the effect of mimicry by a virtual social agent on user trust. in S Berkovsky & J Freyne (eds), Persuasive technology : 8th International Conference, PERSUASIVE 2013, Sydney, NSW, Australia, April 3-5, 2013. Proceedings. Lecture Notes in Computer Science, vol. 7822, Springer, Berlin, pp. 234-245, 8th International Conference on Persuasive Technology (PERSUASIVE 2013), Sydney, New South Wales, Australia, 3/04/13. https://doi.org/10.1007/978-3-642-37157-8_28

Trusting digital chameleons : the effect of mimicry by a virtual social agent on user trust. / Verberne, F.M.F.; Ham, J.R.C.; Ponnada, A. et al.
Persuasive technology : 8th International Conference, PERSUASIVE 2013, Sydney, NSW, Australia, April 3-5, 2013. Proceedings. ed. / S. Berkovsky; J. Freyne. Berlin: Springer, 2013. p. 234-245 (Lecture Notes in Computer Science; Vol. 7822).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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AB - Earlier research suggested that mimicry increases liking and trust in other people. Because people respond socially to technology and mimicry leads to increased liking of virtual agents, we expected that a mimicking virtual agent would be liked and trusted more than a non-mimicking one. We investigated this expectation in an automotive setting. We performed an experiment in which participants played an investment game and a route planner game, to measure their behavioral trust in two virtual agents. These agents either mimicked participant’s head movements or not. Liking and trust of these virtual agents were measured with questionnaires. Results suggested that for the investment game, mimicry did not increase liking or trust. For the route planner game however, a mimicking virtual agent was liked and trusted more than a non-mimicking virtual agent. These results suggest that mimicry could be a useful tool to persuade users to trust a virtual agent.

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Verberne FMF, Ham JRC, Ponnada A, Midden CJH. Trusting digital chameleons : the effect of mimicry by a virtual social agent on user trust. In Berkovsky S, Freyne J, editors, Persuasive technology : 8th International Conference, PERSUASIVE 2013, Sydney, NSW, Australia, April 3-5, 2013. Proceedings. Berlin: Springer. 2013. p. 234-245. (Lecture Notes in Computer Science). doi: 10.1007/978-3-642-37157-8_28

Trusting digital chameleons : the effect of mimicry by a virtual social agent on user trust

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