Trust, discourse ethics, and persuasive technology

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In this paper we analyze the role trust plays in an ethical evaluation of PT. We distinguish between trust in PT itself, and trust in those humans who design, produce and deploy it and draw on Discourse Ethics to further distinguish two types of communication embodied in PTs: asymmetrical and symmetrical communication.
Original languageEnglish
Title of host publicationProceedings of the 7th International Conference on Persuasive Technology, Persuasive 2012, 6-8 June 2012, Linkoping, Sweden
EditorsE. Ragnemalm, L., M. Bång
Place of PublicationLinköping
PublisherLinköping University Electronic Press
Publication statusPublished - 2012
Event7th International Conference on Persuasive Technology (PERSUASIVE 2012) - Linköping, Sweden
Duration: 6 Jun 20128 Jun 2012
Conference number: 7


Conference7th International Conference on Persuasive Technology (PERSUASIVE 2012)
Abbreviated titlePERSUASIVE 2012
Other"Persuasive Technology: Design for Health and Safety"


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