Tracking eyes in service prototyping

M. Chen; V. Lim

doi:10.1007/978-3-642-40498-6_19

Tracking eyes in service prototyping

M. Chen
, V. Lim

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

5 Citations (Scopus)

1 Downloads (Pure)

Abstract

A mobile eye tracker was used to collect viewing behavior in a mixed reality immersive Cave Automatic Virtual Environment (CAVE) environment to evaluate a design concept of a tourist information office. The synthetic office consists of physical artifacts and virtual contents projected onto three walls of a room-sized cube. A Think Aloud study was conducted with both a goal-oriented condition and a free-browsing condition while subjects wearing the eye-tracker. Multiple Augmented Reality markers were used to reconstruct gaze positions in the coordinate system of the real environment. Gaze points were later aggregated to create heat maps, which were used as textures for a computer 3D model replication of the synthetic tourist office. The interactive visualization of the 3D heat map showcases different viewing patterns for different conditions. The insights suggest the combination of eye-tracking and mixed reality environment to be a valuable tool for prototyping service design of similar kinds.

Original language	English
Title of host publication	Human-computer interaction - INTERACT 2013: 14th IFIP TC 13 international conference, Cape Town, South Africa, September 2-6, 2013. Proceedings, Part IV
Editors	P. Kotzé, G. Marsden, G. Lindgaard, J. Wesson, M. Winckler
Place of Publication	Berlin
Publisher	Springer
Pages	264-271
ISBN (Print)	978-3-642-40497-9
DOIs	https://doi.org/10.1007/978-3-642-40498-6_19
Publication status	Published - 2013
Event	14th IFIP International Conference on Human-Computer Interaction, INTERACT 2013 - Cape Town, South Africa Duration: 2 Sept 2013 → 6 Sept 2013 Conference number: 14

Publication series

Name	Lecture Notes in Computer Science
Volume	8120
ISSN (Print)	0302-9743

Conference

Conference	14th IFIP International Conference on Human-Computer Interaction, INTERACT 2013
Abbreviated title	INTERACT 2013
Country/Territory	South Africa
City	Cape Town
Period	2/09/13 → 6/09/13

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10.1007/978-3-642-40498-6_19

Cite this

Chen, M., & Lim, V. (2013). Tracking eyes in service prototyping. In P. Kotzé, G. Marsden, G. Lindgaard, J. Wesson, & M. Winckler (Eds.), Human-computer interaction - INTERACT 2013: 14th IFIP TC 13 international conference, Cape Town, South Africa, September 2-6, 2013. Proceedings, Part IV (pp. 264-271). (Lecture Notes in Computer Science; Vol. 8120). Springer. https://doi.org/10.1007/978-3-642-40498-6_19

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Chen, M & Lim, V 2013, Tracking eyes in service prototyping. in P Kotzé, G Marsden, G Lindgaard, J Wesson & M Winckler (eds), Human-computer interaction - INTERACT 2013: 14th IFIP TC 13 international conference, Cape Town, South Africa, September 2-6, 2013. Proceedings, Part IV. Lecture Notes in Computer Science, vol. 8120, Springer, Berlin, pp. 264-271, 14th IFIP International Conference on Human-Computer Interaction, INTERACT 2013, Cape Town, South Africa, 2/09/13. https://doi.org/10.1007/978-3-642-40498-6_19

Tracking eyes in service prototyping. / Chen, M.; Lim, V.
Human-computer interaction - INTERACT 2013: 14th IFIP TC 13 international conference, Cape Town, South Africa, September 2-6, 2013. Proceedings, Part IV. ed. / P. Kotzé; G. Marsden; G. Lindgaard; J. Wesson; M. Winckler. Berlin: Springer, 2013. p. 264-271 (Lecture Notes in Computer Science; Vol. 8120).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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AB - A mobile eye tracker was used to collect viewing behavior in a mixed reality immersive Cave Automatic Virtual Environment (CAVE) environment to evaluate a design concept of a tourist information office. The synthetic office consists of physical artifacts and virtual contents projected onto three walls of a room-sized cube. A Think Aloud study was conducted with both a goal-oriented condition and a free-browsing condition while subjects wearing the eye-tracker. Multiple Augmented Reality markers were used to reconstruct gaze positions in the coordinate system of the real environment. Gaze points were later aggregated to create heat maps, which were used as textures for a computer 3D model replication of the synthetic tourist office. The interactive visualization of the 3D heat map showcases different viewing patterns for different conditions. The insights suggest the combination of eye-tracking and mixed reality environment to be a valuable tool for prototyping service design of similar kinds.

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Chen M, Lim V. Tracking eyes in service prototyping. In Kotzé P, Marsden G, Lindgaard G, Wesson J, Winckler M, editors, Human-computer interaction - INTERACT 2013: 14th IFIP TC 13 international conference, Cape Town, South Africa, September 2-6, 2013. Proceedings, Part IV. Berlin: Springer. 2013. p. 264-271. (Lecture Notes in Computer Science). doi: 10.1007/978-3-642-40498-6_19

Tracking eyes in service prototyping

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