Towards operationalization of business models: designing service compositions for service-dominant business models

B. Suratno, P. Grefen, O. Turetken

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

1 Citation (Scopus)
77 Downloads (Pure)

Abstract

The new trend of service-dominant business which produces so-called value-in-use as a competitive advantage demands rapidly changing business models and collaboration of organizations in a cross-organizational business network. As information technology nowadays largely contributes to the way of delivering business services to the customers, strong alignment between business models and information technology is critical for business continuity and success. This means the rapidly changing business models necessitate quick adaptation of information systems to address the need to continually provide support for these business models. Current solutions and approaches fail to address this need to a large extent. Recent works, on the other hand, have brought key contributions and opened new research directions in designing service-dominant business. Accordingly, business models can be operationalized using service compositions that bring together loosely-coupled business services offered by the organizations collaborating in the business network. However, these works provide tools and techniques to structure the service-dominant business design only at the conceptual level or in a limited way. Therefore, there is a need for a structured, systematic, and repeatable method that will help organizations to implement service-dominant business models into business processes in the form of service compositions at the operational level.

Original languageEnglish
Title of host publicationProceedings of the Forum and Doctoral Consortium Papers Presented at the 29th International Conference on Advanced Information Systems Engineering (CAiSE 2017)
PublisherCEUR-WS.org
Pages179-187
Number of pages9
Publication statusPublished - 2017
Event29th International Conference on Advanced Information Systems Engineering (CAiSE 2017) - Essen, Germany
Duration: 12 Jun 201716 Jun 2017
Conference number: 29
http://caise2017.paluno.de/welcome/

Publication series

NameCEUR Workshop Proceedings
Volume1848
ISSN (Print)1613-0073

Conference

Conference29th International Conference on Advanced Information Systems Engineering (CAiSE 2017)
Abbreviated titleCAiSE'17
Country/TerritoryGermany
CityEssen
Period12/06/1716/06/17
Internet address

Keywords

  • Business model
  • Business process
  • Operationalization
  • Service composition
  • Service-dominant business

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