Towards a better understanding of consumer experiences

Y. Lu, J.J.M. Kierkels, S.H.M. Zwegers, F. Jong, de, E.E. Hopma, A.C. Brombacher

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationAnnual Product Development Management Association Research Forum
Place of PublicationOrlando, USA
Publication statusPublished - 2010

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