To buy or not to buy? Investigating determinants and differences of temporary and continuous rejections of innovations

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the 22nd International Product Development Management Conference
Publication status	Published - 2015
Externally published	Yes

Cite this

@inproceedings{2956825b807143feace63f84229e84e9,

title = "To buy or not to buy? Investigating determinants and differences of temporary and continuous rejections of innovations",

author = "Millemann, \{Jan A.\} and Sven Heidenreich",

year = "2015",

language = "English",

booktitle = "Proceedings of the 22nd International Product Development Management Conference",

}