To buy or not to buy? Investigating determinants and differences of temporary and continuous rejections of innovations

Jan A. Millemann, Sven Heidenreich

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 22nd International Product Development Management Conference
Publication statusPublished - 2015
Externally publishedYes

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