The way back into warmth: physical coldness on liking of heavy-grained products

Y. Chen; W. Hung; L. Chen

The way back into warmth: physical coldness on liking of heavy-grained products

Y. Chen, W. Hung, L. Chen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of 46th Annual Conference of the European Marketing Academy (EMAC 2017), May 23-26, 2017, Groningen, the Netherlands
Publication status	Published - May 2017
Event	46th Annual Conference of the European Marketing Academy (EMAC 2017), May 23-26, 2017, Groningen, the Netherlands: leaving footprints - Groningen, Netherlands Duration: 23 May 2017 → 26 May 2017 http://www.rug.nl/emac2017/

Conference

Conference	46th Annual Conference of the European Marketing Academy (EMAC 2017), May 23-26, 2017, Groningen, the Netherlands
Country/Territory	Netherlands
City	Groningen
Period	23/05/17 → 26/05/17
Internet address	http://www.rug.nl/emac2017/

Cite this

@inproceedings{878af9bf260546a88fa72e2503d5b2c9,

title = "The way back into warmth: physical coldness on liking of heavy-grained products",

author = "Y. Chen and W. Hung and L. Chen",

year = "2017",

month = may,

language = "English",

booktitle = "Proceedings of 46th Annual Conference of the European Marketing Academy (EMAC 2017), May 23-26, 2017, Groningen, the Netherlands",

note = "46th Annual Conference of the European Marketing Academy (EMAC 2017), May 23-26, 2017, Groningen, the Netherlands : leaving footprints ; Conference date: 23-05-2017 Through 26-05-2017",

url = "http://www.rug.nl/emac2017/",

}

Chen, Y, Hung, W & Chen, L 2017, The way back into warmth: physical coldness on liking of heavy-grained products. in Proceedings of 46th Annual Conference of the European Marketing Academy (EMAC 2017), May 23-26, 2017, Groningen, the Netherlands. 46th Annual Conference of the European Marketing Academy (EMAC 2017), May 23-26, 2017, Groningen, the Netherlands, Groningen, Netherlands, 23/05/17.

TY - GEN

T1 - The way back into warmth

T2 - 46th Annual Conference of the European Marketing Academy (EMAC 2017), May 23-26, 2017, Groningen, the Netherlands

AU - Chen, Y.

AU - Hung, W.

AU - Chen, L.

PY - 2017/5

Y1 - 2017/5

M3 - Conference contribution

BT - Proceedings of 46th Annual Conference of the European Marketing Academy (EMAC 2017), May 23-26, 2017, Groningen, the Netherlands

Y2 - 23 May 2017 through 26 May 2017

ER -