The way back into warmth: physical coldness on liking of heavy-grained products

Y. Chen, W. Hung, L. Chen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageEnglish
    Title of host publicationProceedings of 46th Annual Conference of the European Marketing Academy (EMAC 2017), May 23-26, 2017, Groningen, the Netherlands
    Publication statusPublished - May 2017
    Event46th Annual Conference of the European Marketing Academy (EMAC 2017), May 23-26, 2017, Groningen, the Netherlands: leaving footprints - Groningen, Netherlands
    Duration: 23 May 201726 May 2017
    http://www.rug.nl/emac2017/

    Conference

    Conference46th Annual Conference of the European Marketing Academy (EMAC 2017), May 23-26, 2017, Groningen, the Netherlands
    Country/TerritoryNetherlands
    CityGroningen
    Period23/05/1726/05/17
    Internet address

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