The use of interactive media among today's youth: results of a survey

A.A.J. Van den Beemt, S.F. Akkerman, P.R.J. Simons

Research output: Contribution to journalArticleAcademicpeer-review

16 Citations (Scopus)


The intensive use of interactive media has led to assertions about the effect of these media on youth. This paper presents a quantitative study on the position of interactive media in young people’s lives. Rather than following the assumption of a homogeneous generation, we investigate the existence of a diversity of user patterns. The research question for this paper: Can patterns be found in the use of interactive media among youth? We answer this question by a survey among Dutch youngsters aged 10–23. Four clusters of interactive media users, namely Traditionalists, Gamers, Networkers and Producers were identified using cluster analysis. Behind these straightforward clusters, a complex whole of user activities can be found. Each cluster shows specific use of and opinions about interactive media. This provides a contextualized understanding of the position of interactive media in the lives of contemporary youth, and a nuanced conceptualization of the ‘Net generation’. This allows for studying the intricate relationship between youth culture, interactive media and learning.
Original languageEnglish
Pages (from-to)1158-1165
Number of pages8
JournalComputers in Human Behavior
Publication statusPublished - 2010
Externally publishedYes


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