The use of first reference customers in new product and service commercialization

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	American Marketing Association
Place of Publication	Austin, Texas
Publication status	Published - 2008
Event	conference; Winter Marketing Educator's Conference; 2008-02-15; 2008-02-18 - Duration: 15 Feb 2008 → 18 Feb 2008

Conference	conference; Winter Marketing Educator's Conference; 2008-02-15; 2008-02-18
Period	15/02/08 → 18/02/08
Other	Winter Marketing Educator's Conference

Cite this

@inproceedings{81b4539614c34d2d8a03bba8c6888fd8,

title = "The use of first reference customers in new product and service commercialization",

author = "J.P.M. Wouters and {Benedetto, Di}, A.C. and E.J. Nijssen",

year = "2008",

language = "English",

booktitle = "American Marketing Association",

note = "conference; Winter Marketing Educator's Conference; 2008-02-15; 2008-02-18 ; Conference date: 15-02-2008 Through 18-02-2008",

}

TY - GEN

T1 - The use of first reference customers in new product and service commercialization

AU - Wouters, J.P.M.

AU - Benedetto, Di, A.C.

AU - Nijssen, E.J.

PY - 2008

Y1 - 2008

M3 - Conference contribution

BT - American Marketing Association

CY - Austin, Texas

T2 - conference; Winter Marketing Educator's Conference; 2008-02-15; 2008-02-18

Y2 - 15 February 2008 through 18 February 2008

ER -