The ubiquitous persuader: mechanisms, applications and ethical dilemmas of ambient persuasion

Wolfgang Reitberger, Jaap Ham, Astrid Weiss, Andreas Spahn, Alexander Meschtscherjakov, Philip Nickel, Manfred Tscheligi

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

1 Citation (Scopus)


This workshop will discuss the psychological and interaction mechanisms, potential applications and ethical dilemmas of ubiquitous persuasive technology. That is, persuasive technologies are intentionally designed to change a person's attitude or behavior or both, and aim at persuading human agents to behave in socially-valued ways, by giving information, providing feedback, and taking over actions (e.g., a fuel consumption feedback device in a car). More and more, ubiquitous technology surrounds the users in their everyday life, which allows for persuasive interventions at the right time and in the right place, without the necessity of the (full) attention of the user. This workshop will study ubiquitous persuasive technology and its strong potential to change behavior or attitudes from an interdisciplinary perspective. It will address the need for theoretical foundations (e.g., psychological, interactional), investigate potential applications and consider ethical consequences of ubiquitous persuasive technology.

Original languageEnglish
Title of host publication3rd European Conference on Ambient Intelligence 2009 (AmI09)
Subtitle of host publicationroots for the futre of ambient intelligence
EditorsManfred Tscheligi, Boris de Royter, Alexander Meschtscherjakov
Place of PublicationTampere
PublisherInternational Ambient Media Association (iAMEA)
Number of pages7
ISBN (Print)978-1-5108-0017-5
Publication statusPublished - 1 Jan 2009
Event3rd European Conference on Ambient Intelligence (AmI 2009) - Salzburg, Austria
Duration: 18 Nov 200921 Nov 2009


Conference3rd European Conference on Ambient Intelligence (AmI 2009)
Abbreviated titleAmI 2009


  • Ambient Intelligence
  • Ambient Persuasion
  • Embodiment
  • Ethics
  • Persuasive Technology
  • Psychological Mechanisms
  • Ubiquitous Computing


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