Abstract
This research explores the connection between online consumption and online community participation activity. Using longitudinal data that contains detailed information about 4,475 online poker players' gaming activity and online community activity over 58 months, this paper finds that the general positive relationship between consumption and community activity is very strong at the level of the community, but weak at the level of individual participants. Participants experience a trade-off between community activity and consumption. An analysis of consumer lifecycles reveals that community activity substitutes actual consumption: Consumers increase community activity and decrease consumption during their usage of the poker service.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 45th Annual Hawaii International Conference on System Sciences, HICSS-45 |
| Publisher | IEEE Computer Society |
| Pages | 3238-3246 |
| Number of pages | 9 |
| ISBN (Print) | 9780769545257 |
| DOIs | |
| Publication status | Published - 2012 |
| Event | 45th Annual Hawaii International Conference on System Sciences, HICSS 2012 - Maui, United States Duration: 4 Jan 2012 → 7 Jan 2012 Conference number: 45 |
Conference
| Conference | 45th Annual Hawaii International Conference on System Sciences, HICSS 2012 |
|---|---|
| Abbreviated title | HICSS 2012 |
| Country/Territory | United States |
| City | Maui |
| Period | 4/01/12 → 7/01/12 |