The tailoring of communication strategies according to different customer segments' satisfaction models and modes

A. Lindgreen, J. Vanhamme

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the Hawaii Conference on Business, 13-17 June 2001, University of Hawaii, Honolulu
EditorsT. Gregson, D. Yang, C. Liu
Place of PublicationHonolulu, Hawaii
PublisherUniversity of Hawaii
Publication statusPublished - 2001

Cite this

Lindgreen, A., & Vanhamme, J. (2001). The tailoring of communication strategies according to different customer segments' satisfaction models and modes. In T. Gregson, D. Yang, & C. Liu (Eds.), Proceedings of the Hawaii Conference on Business, 13-17 June 2001, University of Hawaii, Honolulu Honolulu, Hawaii: University of Hawaii.
Lindgreen, A. ; Vanhamme, J. / The tailoring of communication strategies according to different customer segments' satisfaction models and modes. Proceedings of the Hawaii Conference on Business, 13-17 June 2001, University of Hawaii, Honolulu. editor / T. Gregson ; D. Yang ; C. Liu. Honolulu, Hawaii : University of Hawaii, 2001.
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language = "English",
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Lindgreen, A & Vanhamme, J 2001, The tailoring of communication strategies according to different customer segments' satisfaction models and modes. in T Gregson, D Yang & C Liu (eds), Proceedings of the Hawaii Conference on Business, 13-17 June 2001, University of Hawaii, Honolulu. University of Hawaii, Honolulu, Hawaii.

The tailoring of communication strategies according to different customer segments' satisfaction models and modes. / Lindgreen, A.; Vanhamme, J.

Proceedings of the Hawaii Conference on Business, 13-17 June 2001, University of Hawaii, Honolulu. ed. / T. Gregson; D. Yang; C. Liu. Honolulu, Hawaii : University of Hawaii, 2001.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

TY - GEN

T1 - The tailoring of communication strategies according to different customer segments' satisfaction models and modes

AU - Lindgreen, A.

AU - Vanhamme, J.

PY - 2001

Y1 - 2001

M3 - Conference contribution

BT - Proceedings of the Hawaii Conference on Business, 13-17 June 2001, University of Hawaii, Honolulu

A2 - Gregson, T.

A2 - Yang, D.

A2 - Liu, C.

PB - University of Hawaii

CY - Honolulu, Hawaii

ER -

Lindgreen A, Vanhamme J. The tailoring of communication strategies according to different customer segments' satisfaction models and modes. In Gregson T, Yang D, Liu C, editors, Proceedings of the Hawaii Conference on Business, 13-17 June 2001, University of Hawaii, Honolulu. Honolulu, Hawaii: University of Hawaii. 2001