The tailoring of communication strategies according to different customer segments' satisfaction models and modes

A. Lindgreen, J. Vanhamme

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the Hawaii Conference on Business, 13-17 June 2001, University of Hawaii, Honolulu
Editors	T. Gregson, D. Yang, C. Liu
Place of Publication	Honolulu, Hawaii
Publisher	University of Hawaii
Publication status	Published - 2001

Cite this

@inproceedings{6f869519f6084f5ab7a7352bdffe77d5,

title = "The tailoring of communication strategies according to different customer segments' satisfaction models and modes",

author = "A. Lindgreen and J. Vanhamme",

year = "2001",

language = "English",

editor = "T. Gregson and D. Yang and C. Liu",

booktitle = "Proceedings of the Hawaii Conference on Business, 13-17 June 2001, University of Hawaii, Honolulu",

publisher = "University of Hawaii",

}

The tailoring of communication strategies according to different customer segments' satisfaction models and modes. / Lindgreen, A.; Vanhamme, J.
Proceedings of the Hawaii Conference on Business, 13-17 June 2001, University of Hawaii, Honolulu. ed. / T. Gregson; D. Yang; C. Liu. Honolulu, Hawaii: University of Hawaii, 2001.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - The tailoring of communication strategies according to different customer segments' satisfaction models and modes

AU - Lindgreen, A.

AU - Vanhamme, J.

PY - 2001

Y1 - 2001

M3 - Conference contribution

BT - Proceedings of the Hawaii Conference on Business, 13-17 June 2001, University of Hawaii, Honolulu

A2 - Gregson, T.

A2 - Yang, D.

A2 - Liu, C.

PB - University of Hawaii

CY - Honolulu, Hawaii

ER -