The tailoring of communication strategies according to different customer segments' satisfaction models and modes

A. Lindgreen, J. Vanhamme

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the Hawaii Conference on Business, 13-17 June 2001, University of Hawaii, Honolulu
EditorsT. Gregson, D. Yang, C. Liu
Place of PublicationHonolulu, Hawaii
PublisherUniversity of Hawaii
Publication statusPublished - 2001

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