The survey participation inventory: what motivates respondents to participate in online panels?

E.C. Deutskens, J.C. Ruyter, de, M.G.M. Wetzels

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 12th Biennial World Marketing Congress
Place of PublicationMünster, Germany
PublisherAcademy of Marketing Science
Publication statusPublished - 2005
Eventconference; The 12th Biennial World Marketing Congress; 2005-07-06; 2005-07-09 -
Duration: 6 Jul 20059 Jul 2005

Conference

Conferenceconference; The 12th Biennial World Marketing Congress; 2005-07-06; 2005-07-09
Period6/07/059/07/05
OtherThe 12th Biennial World Marketing Congress

Cite this

Deutskens, E. C., Ruyter, de, J. C., & Wetzels, M. G. M. (2005). The survey participation inventory: what motivates respondents to participate in online panels? In Proceedings of the 12th Biennial World Marketing Congress Academy of Marketing Science.