The story is as good as the real thing: predicting early consumer reactions towards applications of radically new technologies

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the 32nd Product Development & Management Association's Annual International Conference
Editors	A. Griffin
Place of Publication	Mount Laurel
Publisher	PDMA
Pages	1-20
Publication status	Published - 2008

Cite this

@inproceedings{07a377db3bb64a0fa72625516db0c135,

title = "The story is as good as the real thing: predicting early consumer reactions towards applications of radically new technologies",

author = "\{Hende, van den\}, E.A. and J.P.L. Schoormans and H.M.J.J. Snelders",

year = "2008",

language = "English",

pages = "1--20",

editor = "A. Griffin",

booktitle = "Proceedings of the 32nd Product Development \& Management Association's Annual International Conference",

publisher = "PDMA",

}

The story is as good as the real thing: predicting early consumer reactions towards applications of radically new technologies. / Hende, van den, E.A.; Schoormans, J.P.L.; Snelders, H.M.J.J.
Proceedings of the 32nd Product Development & Management Association's Annual International Conference. ed. / A. Griffin. Mount Laurel: PDMA, 2008. p. 1-20.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - The story is as good as the real thing: predicting early consumer reactions towards applications of radically new technologies

AU - Hende, van den, E.A.

AU - Schoormans, J.P.L.

AU - Snelders, H.M.J.J.

PY - 2008

Y1 - 2008

M3 - Conference contribution

SP - 1

EP - 20

BT - Proceedings of the 32nd Product Development & Management Association's Annual International Conference

A2 - Griffin, A.

PB - PDMA

CY - Mount Laurel

ER -