The story is as good as the real thing: predicting early consumer reactions towards applications of radically new technologies

E.A. Hende, van den, J.P.L. Schoormans, H.M.J.J. Snelders

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 32nd Product Development & Management Association's Annual International Conference
    EditorsA. Griffin
    Place of PublicationMount Laurel
    Publication statusPublished - 2008

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