Original language | English |
---|---|
Title of host publication | Proceedings of the 32nd Product Development & Management Association's Annual International Conference |
Editors | A. Griffin |
Place of Publication | Mount Laurel |
Publisher | PDMA |
Pages | 1-20 |
Publication status | Published - 2008 |
The story is as good as the real thing: predicting early consumer reactions towards applications of radically new technologies
E.A. Hende, van den, J.P.L. Schoormans, H.M.J.J. Snelders
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review