The spin-along approach : ambidextrous corporate venturing management

T. Michl, B. Gold, A. Picot

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic


The spin-along approach is a combination of internal and external corporate venturing elements and its goal is to support corporations' innovative performance. We argue that corporations can successfully implement spin-along approaches in their organisation by means of ambidextrous corporate venturing. The results from four case studies reveal that corporations must apply complementary ambidexterity's antecedents to use spin-along as a deliberate exploring and exploiting tool to achieve higher innovative performance. Managing spin-alongs requires a coordinating and moderating management layer between the parent firm and the spin-alongs; this layer requires entrepreneurial as well as ambidextrous skills. Propositions are developed on the basis of the case study results, and are illustrated in a conceptual framework.
Original languageEnglish
Title of host publicationProceedings of the 9th Interdisciplinary European Conference on Entrepreneurship Research (IECER), 16-18 February 2011, Munich, Germany
Publication statusPublished - 2011


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