The service dominant strategy canvas : towards networked business models

E.R. Lüftenegger, P.W.P.J. Grefen, C.A. Weisleder

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

8 Citations (Scopus)
1 Downloads (Pure)

Abstract

Service orientation, customer focus and collaboration between firms are profoundly changing the way of doing business. Marketing scholars are the first academics to conceptualize these changes under a new mindset, known as the Service Dominant Logic. However, management constructs are needed to apply this mindset to the business environment. Therefore, we have developed a new conceptual model of a Service Dominant Strategy with a visual representation in the form of a canvas. Our model is constructed by integrating current definitions of a Service Dominant strategy and by confronting them with traditional strategies. The model facilitates the design of Service Dominant strategies by answering the questions associated with fifteen elements. Experimental application of our approach in several industry domains shows the importance of both strategic level design and Service Dominant thinking.
Original languageEnglish
Title of host publicationCollaborative Networks in the Internet of Services.
Subtitle of host publication13th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2012, Bournemouth, UK, October 1-3, 2012. Proceedings
EditorsL.M. Camarinha-Matos , L. Xu, H. Afsarmanesh
Place of PublicationDordrecht
PublisherSpringer
Pages207-215
ISBN (Electronic)978-3-642-32775-9
ISBN (Print)978-3-642-32774-2
DOIs
Publication statusPublished - 2012
Event13th IFIP WG 5.5 Working Conference on Virtual Enterprises (PROVE-VE 2012) - Bournemouth, United Kingdom
Duration: 1 Oct 20123 Oct 2012

Publication series

NameIFIP Advances in Information and Communication Technology (IFIPAICT)
Volume380

Conference

Conference13th IFIP WG 5.5 Working Conference on Virtual Enterprises (PROVE-VE 2012)
CountryUnited Kingdom
CityBournemouth
Period1/10/123/10/12

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