The Runner’s Journey: Identifying Design Opportunities for Running Motivation Technology

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Abstract

Running is a popular recreational sport, yet for many amateur runners it remains challenging to turn intentions into sustainable running behavior. Although the market offers a myriad of running-related devices that aim to motivate runners, these often focus on the training itself and not on overcoming the barriers experienced prior to the run. A better understanding of these barriers to running is essential to identify design opportunities for technologies supporting amateur runners. We conducted two complementary studies among participants of a women-only running event. Combining an online survey (N = 114) and a journey mapping activity (N = 13), we investigated the influence of motivational barriers and enablers in runners' rituals. Based on our findings, we created the Runner's Journey, a visual narrative highlighting actionable design opportunities for running motivation technology. We propose five design recommendations to overcome barriers among amateur runners.

Original languageEnglish
Title of host publicationNordiCHI 2020 - Proceedings of the 11th Nordic Conference on Human-Computer Interaction
Subtitle of host publicationShaping Experiences, Shaping Society
Number of pages14
ISBN (Electronic)9781450375795
DOIs
Publication statusPublished - 25 Oct 2020

Publication series

NameACM International Conference Proceeding Series

Keywords

  • Design opportunities
  • amateur runners
  • customer journey
  • design research
  • running motivation

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