@inproceedings{a0d77a8fc8064e5187ba4a460f7cecab,
title = "The Runner{\textquoteright}s Journey: Identifying Design Opportunities for Running Motivation Technology",
abstract = "Running is a popular recreational sport, yet for many amateur runners it remains challenging to turn intentions into sustainable running behavior. Although the market offers a myriad of running-related devices that aim to motivate runners, these often focus on the training itself and not on overcoming the barriers experienced prior to the run. A better understanding of these barriers to running is essential to identify design opportunities for technologies supporting amateur runners. We conducted two complementary studies among participants of a women-only running event. Combining an online survey (N = 114) and a journey mapping activity (N = 13), we investigated the influence of motivational barriers and enablers in runners' rituals. Based on our findings, we created the Runner's Journey, a visual narrative highlighting actionable design opportunities for running motivation technology. We propose five design recommendations to overcome barriers among amateur runners.",
keywords = "Design opportunities, amateur runners, customer journey, design research, running motivation",
author = "Menheere, {Daphne S.} and Carine Lallemand and {van der Spek}, {Erik D.} and Carl Megens and {Vande Moere}, Andrew and Mathias Funk and Vos, {Steven B.}",
year = "2020",
month = oct,
day = "25",
doi = "https://doi.org/10.1145/3419249.3420151",
language = "English",
series = "ACM International Conference Proceeding Series",
booktitle = "NordiCHI 2020 - Proceedings of the 11th Nordic Conference on Human-Computer Interaction",
}