The role of value-based selling in start-ups: a conceptualization of entrepreneurial value-based selling

Research output: Contribution to conference › Other › Academic

Original language	English
Publication status	Unpublished - 2025
Event	EMAC Annual Conference, Madrid, May 28 – 30, 2025: SIG Innovation & Stakeholders: “Commercializing innovations under uncertainty” - ESIC University, Madrid, Spain Duration: 28 May 2025 → 31 May 2025 https://www.emac2025conference.org/r/default.asp?iId=JJGKLD

Conference	EMAC Annual Conference, Madrid, May 28 – 30, 2025
Country/Territory	Spain
City	Madrid
Period	28/05/25 → 31/05/25
Internet address	https://www.emac2025conference.org/r/default.asp?iId=JJGKLD

Cite this

@conference{2d61650226fa4b18a0037dee2cda7338,

title = "The role of value-based selling in start-ups: a conceptualization of entrepreneurial value-based selling",

author = "Nijssen, \{Ed J.\}",

year = "2025",

language = "English",

note = "EMAC Annual Conference, Madrid, May 28 – 30, 2025 ; Conference date: 28-05-2025 Through 31-05-2025",

url = "https://www.emac2025conference.org/r/default.asp?iId=JJGKLD",

}