The role of university-based centers in services marketing research: an empirical assessment

M. Birgelen, van, J.C. Ruyter, de, M.G.M. Wetzels

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationFrontiers in Services Marketing
EditorsR.T. Rust, S. Brown, V.A. Zeithaml
Publication statusPublished - 1999

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