The role of university-based centers in services marketing research: an empirical assessment

M. Birgelen, van, J.C. Ruyter, de, M.G.M. Wetzels

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Frontiers in Services Marketing
Editors	R.T. Rust, S. Brown, V.A. Zeithaml
Publication status	Published - 1999

Cite this

@inproceedings{a9d773cb3ba44a5b80f6c693dba452b2,

title = "The role of university-based centers in services marketing research: an empirical assessment",

author = "{Birgelen, van}, M. and {Ruyter, de}, J.C. and M.G.M. Wetzels",

year = "1999",

language = "English",

editor = "R.T. Rust and S. Brown and V.A. Zeithaml",

booktitle = "Frontiers in Services Marketing",

}