Original language | English |
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Title of host publication | Frontiers in Services Marketing |
Editors | R.T. Rust, S. Brown, V.A. Zeithaml |
Publication status | Published - 1999 |
The role of university-based centers in services marketing research: an empirical assessment
M. Birgelen, van, J.C. Ruyter, de, M.G.M. Wetzels
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review