The role of similarity cues in the development of trust in sources of information about GM Food

A.L. Meijnders, C.J.H. Midden, S. Öhman, J. Matthes

Research output: Contribution to journalArticleAcademicpeer-review

24 Citations (Scopus)

Abstract

In evaluating complex new technologies, people are usually dependent on information provided by others, for example, experts or journalists, and have to determine whether they can trust these information sources. This article focuses on similarity as the basis for trust. The first experiment (N = 261) confirmed that a journalist writing about genetically modified (GM) food was trusted more when his attitude was congruent with that of his readers. In addition, the experiment showed that this effect was mediated by the perceived similarity of the journalist. The second experiment (N = 172) revealed that trust in a journalist writing about the focal domain of GM food was even influenced by him expressing a congruent attitude in an unrelated domain. This result supports a general similarity account of the congruence effect on trust, as opposed to a confirmatory bias account.
Original languageEnglish
Pages (from-to)1116-1128
Number of pages13
JournalRisk Analysis
Volume29
Issue number8
DOIs
Publication statusPublished - 2009

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