The role of sense of place in mediating the influence of shopping area characteristics on shopping behaviour

Research output: Contribution to conferenceAbstract

Abstract

Staging experiences for consumers is considered crucial by retailers for the creation of economic value. Previous studies have indicated an important relationship between individual’s emotional responses to a retail setting and consumer behaviour, such as time- and money expenditures. Considering the important role of emotions in shopping behaviour, and the emotion-eliciting qualities of retail environments, it is hypothesized that a consumer’s experience of a sense of place might play an important role in consumer shopping behaviour. However, the relationship between sense of place and shopping behaviour within shopping areas has not yet been fully explored in current literature. The main objective of this research is therefore to examine the role of sense of place in mediating the relationship between shopping area appreciation and shopping behaviour. In this study, individual characteristics, situational characteristics, and personality traits of consumers are hypothesized to moderate the relationship between shopping area appreciation and sense of place. Additionally, these characteristics might also moderate the relationship between a consumer’s experience of a sense of place and shopping behaviour. For this study survey data is collected among consumers at three shopping areas in the Amsterdam region. During a time-period of three weeks, 380 shoppers have completed the survey. Preliminary analyses of the data include bivariate analyses, mediation analysis and moderation analysis using multiple linear regression models. The first results indicate that shopping area characteristics indirectly influence consumer shopping behaviour by stimulating the experience of a sense of place. The extent to which consumers experience a sense of place positively stimulates time expenditures, money expenditures, store visits, use of food- & drink options, and social contacts. These findings regarding shopping behaviour hint towards an important role for the concept of sense of place in shopping behaviour. The final paper will discuss findings of a path analysis in which these preliminary analyses will be integrated. The paper will discuss the implications of these findings and recommendations for shopping area management.
Original languageEnglish
Publication statusPublished - 2018
Event58th ERSA Congress - Cork, Ireland
Duration: 28 Aug 201831 Aug 2018

Conference

Conference58th ERSA Congress
Abbreviated titleERSA2018
CountryIreland
CityCork
Period28/08/1831/08/18

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Shopping
Shopping behavior
Sense of place
Expenditure
Consumer experience
Retail
Emotion
Consumer behaviour
Path analysis
Individual characteristics
Economic value
Emotional response
Personality traits
Drinks
Integrated
Moderation
Linear regression model
Retailers
Multiple linear regression
Mediation

Cite this

@conference{bed47e0bbaae48ee94535b9ebf641c04,
title = "The role of sense of place in mediating the influence of shopping area characteristics on shopping behaviour",
abstract = "Staging experiences for consumers is considered crucial by retailers for the creation of economic value. Previous studies have indicated an important relationship between individual’s emotional responses to a retail setting and consumer behaviour, such as time- and money expenditures. Considering the important role of emotions in shopping behaviour, and the emotion-eliciting qualities of retail environments, it is hypothesized that a consumer’s experience of a sense of place might play an important role in consumer shopping behaviour. However, the relationship between sense of place and shopping behaviour within shopping areas has not yet been fully explored in current literature. The main objective of this research is therefore to examine the role of sense of place in mediating the relationship between shopping area appreciation and shopping behaviour. In this study, individual characteristics, situational characteristics, and personality traits of consumers are hypothesized to moderate the relationship between shopping area appreciation and sense of place. Additionally, these characteristics might also moderate the relationship between a consumer’s experience of a sense of place and shopping behaviour. For this study survey data is collected among consumers at three shopping areas in the Amsterdam region. During a time-period of three weeks, 380 shoppers have completed the survey. Preliminary analyses of the data include bivariate analyses, mediation analysis and moderation analysis using multiple linear regression models. The first results indicate that shopping area characteristics indirectly influence consumer shopping behaviour by stimulating the experience of a sense of place. The extent to which consumers experience a sense of place positively stimulates time expenditures, money expenditures, store visits, use of food- & drink options, and social contacts. These findings regarding shopping behaviour hint towards an important role for the concept of sense of place in shopping behaviour. The final paper will discuss findings of a path analysis in which these preliminary analyses will be integrated. The paper will discuss the implications of these findings and recommendations for shopping area management.",
author = "H. Larosi and {van den Berg}, P.E.W. and T.A. Arentze",
year = "2018",
language = "English",
note = "null ; Conference date: 28-08-2018 Through 31-08-2018",

}

The role of sense of place in mediating the influence of shopping area characteristics on shopping behaviour. / Larosi, H.; van den Berg, P.E.W.; Arentze, T.A.

2018. Abstract from 58th ERSA Congress, Cork, Ireland.

Research output: Contribution to conferenceAbstract

TY - CONF

T1 - The role of sense of place in mediating the influence of shopping area characteristics on shopping behaviour

AU - Larosi, H.

AU - van den Berg, P.E.W.

AU - Arentze, T.A.

PY - 2018

Y1 - 2018

N2 - Staging experiences for consumers is considered crucial by retailers for the creation of economic value. Previous studies have indicated an important relationship between individual’s emotional responses to a retail setting and consumer behaviour, such as time- and money expenditures. Considering the important role of emotions in shopping behaviour, and the emotion-eliciting qualities of retail environments, it is hypothesized that a consumer’s experience of a sense of place might play an important role in consumer shopping behaviour. However, the relationship between sense of place and shopping behaviour within shopping areas has not yet been fully explored in current literature. The main objective of this research is therefore to examine the role of sense of place in mediating the relationship between shopping area appreciation and shopping behaviour. In this study, individual characteristics, situational characteristics, and personality traits of consumers are hypothesized to moderate the relationship between shopping area appreciation and sense of place. Additionally, these characteristics might also moderate the relationship between a consumer’s experience of a sense of place and shopping behaviour. For this study survey data is collected among consumers at three shopping areas in the Amsterdam region. During a time-period of three weeks, 380 shoppers have completed the survey. Preliminary analyses of the data include bivariate analyses, mediation analysis and moderation analysis using multiple linear regression models. The first results indicate that shopping area characteristics indirectly influence consumer shopping behaviour by stimulating the experience of a sense of place. The extent to which consumers experience a sense of place positively stimulates time expenditures, money expenditures, store visits, use of food- & drink options, and social contacts. These findings regarding shopping behaviour hint towards an important role for the concept of sense of place in shopping behaviour. The final paper will discuss findings of a path analysis in which these preliminary analyses will be integrated. The paper will discuss the implications of these findings and recommendations for shopping area management.

AB - Staging experiences for consumers is considered crucial by retailers for the creation of economic value. Previous studies have indicated an important relationship between individual’s emotional responses to a retail setting and consumer behaviour, such as time- and money expenditures. Considering the important role of emotions in shopping behaviour, and the emotion-eliciting qualities of retail environments, it is hypothesized that a consumer’s experience of a sense of place might play an important role in consumer shopping behaviour. However, the relationship between sense of place and shopping behaviour within shopping areas has not yet been fully explored in current literature. The main objective of this research is therefore to examine the role of sense of place in mediating the relationship between shopping area appreciation and shopping behaviour. In this study, individual characteristics, situational characteristics, and personality traits of consumers are hypothesized to moderate the relationship between shopping area appreciation and sense of place. Additionally, these characteristics might also moderate the relationship between a consumer’s experience of a sense of place and shopping behaviour. For this study survey data is collected among consumers at three shopping areas in the Amsterdam region. During a time-period of three weeks, 380 shoppers have completed the survey. Preliminary analyses of the data include bivariate analyses, mediation analysis and moderation analysis using multiple linear regression models. The first results indicate that shopping area characteristics indirectly influence consumer shopping behaviour by stimulating the experience of a sense of place. The extent to which consumers experience a sense of place positively stimulates time expenditures, money expenditures, store visits, use of food- & drink options, and social contacts. These findings regarding shopping behaviour hint towards an important role for the concept of sense of place in shopping behaviour. The final paper will discuss findings of a path analysis in which these preliminary analyses will be integrated. The paper will discuss the implications of these findings and recommendations for shopping area management.

M3 - Abstract

ER -