The role of purchasing in product innovation

J.Y.F. Wynstra

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings van de 4e LAIOOB-dag
EditorsW. Bodewes, M. Boersma, E.J. Ros, J. Zante-de Fokkert, van
Place of PublicationEnschede
PublisherNOBO
Pages31-39
Publication statusPublished - 1996

Cite this

Wynstra, J. Y. F. (1996). The role of purchasing in product innovation. In W. Bodewes, M. Boersma, E. J. Ros, & J. Zante-de Fokkert, van (Eds.), Proceedings van de 4e LAIOOB-dag (pp. 31-39). Enschede: NOBO.