The role of market research companies in the new product development process

E.J. Nijssen, R.T. Frambach, Saskia A.C. Loon, van

Research output: Book/ReportReportAcademic

79 Downloads (Pure)
Original languageEnglish
Place of PublicationRotterdam
PublisherErasmus Universiteit Rotterdam
Number of pages20
ISBN (Print)90-5086-234-9
Publication statusPublished - 1996

Publication series

NameCMI : WP
Volume9601
ISSN (Print)0921-0180

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