| Original language | English |
|---|---|
| Publication status | Published - 2010 |
| Event | conference; Keynote speaker at the Korean Academy of Marketing Science Conference, (KAMS Spring meeting) Seoul, South Korea, 29 May 2010; 2010-05-29; 2010-05-29 - Duration: 29 May 2010 → 29 May 2010 |
Conference
| Conference | conference; Keynote speaker at the Korean Academy of Marketing Science Conference, (KAMS Spring meeting) Seoul, South Korea, 29 May 2010; 2010-05-29; 2010-05-29 |
|---|---|
| Period | 29/05/10 → 29/05/10 |
| Other | Keynote speaker at the Korean Academy of Marketing Science Conference, (KAMS Spring meeting) Seoul, South Korea, 29 May 2010 |
Cite this
Benedetto, Di, A. C. (2010). The role of lean launch execution and launch timing on new product performance. conference; Keynote speaker at the Korean Academy of Marketing Science Conference, (KAMS Spring meeting) Seoul, South Korea, 29 May 2010; 2010-05-29; 2010-05-29, .
@conference{fdc3c65d2b304734a07d4d435a26c254,
title = "The role of lean launch execution and launch timing on new product performance",
author = "{Benedetto, Di}, A.C.",
year = "2010",
language = "English",
note = "conference; Keynote speaker at the Korean Academy of Marketing Science Conference, (KAMS Spring meeting) Seoul, South Korea, 29 May 2010; 2010-05-29; 2010-05-29 ; Conference date: 29-05-2010 Through 29-05-2010",
}
Benedetto, Di, AC 2010, 'The role of lean launch execution and launch timing on new product performance', conference; Keynote speaker at the Korean Academy of Marketing Science Conference, (KAMS Spring meeting) Seoul, South Korea, 29 May 2010; 2010-05-29; 2010-05-29, 29/05/10 - 29/05/10.
The role of lean launch execution and launch timing on new product performance. / Benedetto, Di, A.C.
2010. conference; Keynote speaker at the Korean Academy of Marketing Science Conference, (KAMS Spring meeting) Seoul, South Korea, 29 May 2010; 2010-05-29; 2010-05-29, .Research output: Contribution to conference › Other
TY - CONF
T1 - The role of lean launch execution and launch timing on new product performance
AU - Benedetto, Di, A.C.
PY - 2010
Y1 - 2010
M3 - Other
ER -
Benedetto, Di AC. The role of lean launch execution and launch timing on new product performance. 2010. conference; Keynote speaker at the Korean Academy of Marketing Science Conference, (KAMS Spring meeting) Seoul, South Korea, 29 May 2010; 2010-05-29; 2010-05-29, .