The role of lean launch execution and launch timing on new product performance

A.C. Benedetto, Di

Research output: Contribution to conferenceOther

Conference

Conferenceconference; Keynote speaker at the Korean Academy of Marketing Science Conference, (KAMS Spring meeting) Seoul, South Korea, 29 May 2010; 2010-05-29; 2010-05-29
Period29/05/1029/05/10
OtherKeynote speaker at the Korean Academy of Marketing Science Conference, (KAMS Spring meeting) Seoul, South Korea, 29 May 2010

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