The role of lean launch execution and launch timing on new product performance

A.C. Benedetto, Di

Research output: Contribution to conferenceOther

Conference

Conferenceconference; Keynote speaker at the Korean Academy of Marketing Science Conference, (KAMS Spring meeting) Seoul, South Korea, 29 May 2010; 2010-05-29; 2010-05-29
Period29/05/1029/05/10
OtherKeynote speaker at the Korean Academy of Marketing Science Conference, (KAMS Spring meeting) Seoul, South Korea, 29 May 2010

Cite this

Benedetto, Di, A. C. (2010). The role of lean launch execution and launch timing on new product performance. conference; Keynote speaker at the Korean Academy of Marketing Science Conference, (KAMS Spring meeting) Seoul, South Korea, 29 May 2010; 2010-05-29; 2010-05-29, .
Benedetto, Di, A.C. / The role of lean launch execution and launch timing on new product performance. conference; Keynote speaker at the Korean Academy of Marketing Science Conference, (KAMS Spring meeting) Seoul, South Korea, 29 May 2010; 2010-05-29; 2010-05-29, .
@conference{fdc3c65d2b304734a07d4d435a26c254,
title = "The role of lean launch execution and launch timing on new product performance",
author = "{Benedetto, Di}, A.C.",
year = "2010",
language = "English",
note = "conference; Keynote speaker at the Korean Academy of Marketing Science Conference, (KAMS Spring meeting) Seoul, South Korea, 29 May 2010; 2010-05-29; 2010-05-29 ; Conference date: 29-05-2010 Through 29-05-2010",

}

Benedetto, Di, AC 2010, 'The role of lean launch execution and launch timing on new product performance', conference; Keynote speaker at the Korean Academy of Marketing Science Conference, (KAMS Spring meeting) Seoul, South Korea, 29 May 2010; 2010-05-29; 2010-05-29, 29/05/10 - 29/05/10.

The role of lean launch execution and launch timing on new product performance. / Benedetto, Di, A.C.

2010. conference; Keynote speaker at the Korean Academy of Marketing Science Conference, (KAMS Spring meeting) Seoul, South Korea, 29 May 2010; 2010-05-29; 2010-05-29, .

Research output: Contribution to conferenceOther

TY - CONF

T1 - The role of lean launch execution and launch timing on new product performance

AU - Benedetto, Di, A.C.

PY - 2010

Y1 - 2010

M3 - Other

ER -

Benedetto, Di AC. The role of lean launch execution and launch timing on new product performance. 2010. conference; Keynote speaker at the Korean Academy of Marketing Science Conference, (KAMS Spring meeting) Seoul, South Korea, 29 May 2010; 2010-05-29; 2010-05-29, .