The role of lean launch execution and launch timing on new product performance

A.C. Benedetto, Di

The role of lean launch execution and launch timing on new product performance

A.C. Benedetto, Di

Innovation Technology Entrepreneurship & Marketing

Research output: Contribution to conference › Other

Original language	English
Publication status	Published - 2010
Event	conference; Keynote speaker at the Korean Academy of Marketing Science Conference, (KAMS Spring meeting) Seoul, South Korea, 29 May 2010; 2010-05-29; 2010-05-29 - Duration: 29 May 2010 → 29 May 2010

Conference

Conference	conference; Keynote speaker at the Korean Academy of Marketing Science Conference, (KAMS Spring meeting) Seoul, South Korea, 29 May 2010; 2010-05-29; 2010-05-29
Period	29/05/10 → 29/05/10
Other	Keynote speaker at the Korean Academy of Marketing Science Conference, (KAMS Spring meeting) Seoul, South Korea, 29 May 2010

Cite this

@conference{fdc3c65d2b304734a07d4d435a26c254,

title = "The role of lean launch execution and launch timing on new product performance",

author = "{Benedetto, Di}, A.C.",

year = "2010",

language = "English",

note = "conference; Keynote speaker at the Korean Academy of Marketing Science Conference, (KAMS Spring meeting) Seoul, South Korea, 29 May 2010; 2010-05-29; 2010-05-29 ; Conference date: 29-05-2010 Through 29-05-2010",

}