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The role of culture in strategic alliances

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationFrom the past to the future in intercultural understanding
EditorsD. Lynch, A. Pilbearn
Place of PublicationBath
PublisherLTS training and Consulting/ SIETAR Europe
Pages146-
Publication statusPublished - 2000

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