Abstract
Affective experiences during travel tend to have relatively strong impacts on travelers' assessment of risks (delay, late arrival, crowdedness, etc.) as well as their satisfaction with existing travel modes. Evidence from experimental psychology and behavioral economics suggests that emotional biases in risk judgments and experienced utilities can be reduced to particular biases of human memory (emotional experiences are better remembered). In transportation research, still little is known about the role of affective experiences in judgments of risks and satisfaction with transport opportunities. In this paper, we develop the Travel-Experience Sampling Method and show how the data can be used to empirically estimate and test a memory-based model of likelihood judgments and satisfaction. We conclude that in combination the new modeling framework and data collection instrument constitute a suitable research methodology to study the role of emotion in important areas of travel behavior research; judgments of risks and satisfaction.
| Original language | English |
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| Title of host publication | Proceedings of the 19th International Conference of Hong Kong Society for Transportation Studies, HKSTS 2014 - Transportation and Infrastructure |
| Publisher | Hong Kong Society for Transportation Studies |
| Pages | 385-392 |
| Number of pages | 8 |
| ISBN (Print) | 9789881581433 |
| Publication status | Published - 2014 |
| Event | 19th International Conference of Hong Kong Society for Transportation Studies (HKSTS 2014) - Hong Kong, China Duration: 13 Dec 2014 → 15 Dec 2014 |
Conference
| Conference | 19th International Conference of Hong Kong Society for Transportation Studies (HKSTS 2014) |
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| Abbreviated title | HKSTS2014 |
| Country/Territory | China |
| City | Hong Kong |
| Period | 13/12/14 → 15/12/14 |
| Other | Transportation and Infrastructure |
Keywords
- Affective experiences
- Emotional bias in risk judgments
- Experience sampling
- Satisfaction
- Travel behavior