The relative independence of emotionality and rationality of consumers´ interaction with products

H.M.J.J. Snelders, J.P.L. Schoormans, M.E.H. Creusen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 23rd Annual EMAC Conference, 17-20 May 1994, Maastricht, The Netherlands
    EditorsJ. Bloemer, J. Lemmink, H. Kasper
    Publication statusPublished - 1994

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