Original language | English |
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Title of host publication | Proceedings of the 23rd Annual EMAC Conference, 17-20 May 1994, Maastricht, The Netherlands |
Editors | J. Bloemer, J. Lemmink, H. Kasper |
Publication status | Published - 1994 |
The relative independence of emotionality and rationality of consumers´ interaction with products
H.M.J.J. Snelders, J.P.L. Schoormans, M.E.H. Creusen
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review