| Original language | English |
|---|---|
| Title of host publication | Proceedings from the 30th EMAC conference |
| Editors | E. Breivik, A.W. Falkenberg, K. Gronhaug |
| Place of Publication | Stockholm |
| Publisher | European Marketing Academy |
| Pages | 1-6 |
| ISBN (Print) | 82-7674-129-0 |
| Publication status | Published - 2001 |
The relation between concrete and abstract product attributes
H.M.J.J. Snelders, J.P.L. Schoormans
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review