The pursuit of subtlety in persuasion

H.A. Essen, van; E.R.G. Klaver

The pursuit of subtlety in persuasion

Research output: Contribution to conference › Poster

89 Downloads (Pure)

Abstract

Subtlety in persuasive technology is difficult to define, measure, and evaluate. It relates to a subtle implementation of persuasive principles in applications but also to a subtle balance, variation, combination, or adaptation of persuasive principles. Understanding subtlety in persuasion benefits the effectiveness of persuasive technology because more intrusive non-subtle persuasive cues can have a direct positive contribution, but at the same time might lead to higher resistance or hesitation to users which has a negative contribution to effectiveness. We explore the notion of subtlety and we propose an attempt to make subtlety measurable by relating it to the psychological notion of reactance. An experiment has been set up to research the proposed coupling. An existing persuasive software product is used as a research carrier. The most important result is that persuasive feedback indeed results in a significant increase in reactance arousal.

Original language	English
Publication status	Published - 2010
Event	5th International Conference on Persuasive Technology, PERSUASIVE 2010 - Copenhagen, Denmark Duration: 7 Jun 2010 → 10 Jun 2010 Conference number: 5

Conference

Conference	5th International Conference on Persuasive Technology, PERSUASIVE 2010
Abbreviated title	PERSUASIVE 2010
Country	Denmark
City	Copenhagen
Period	7/06/10 → 10/06/10

Bibliographical note

Poster presented at the 5th International Conference on Persuasive Technology, 7-10 June 2010, Copenhagen, Denmark

Access to Document

150443628438Final author version , 185 KB

Fingerprint Dive into the research topics of 'The pursuit of subtlety in persuasion'. Together they form a unique fingerprint.

Cite this

@conference{2580ef1500c04e62bae4e60894c6465e,

title = "The pursuit of subtlety in persuasion",

abstract = "Subtlety in persuasive technology is difficult to define, measure, and evaluate. It relates to a subtle implementation of persuasive principles in applications but also to a subtle balance, variation, combination, or adaptation of persuasive principles. Understanding subtlety in persuasion benefits the effectiveness of persuasive technology because more intrusive non-subtle persuasive cues can have a direct positive contribution, but at the same time might lead to higher resistance or hesitation to users which has a negative contribution to effectiveness. We explore the notion of subtlety and we propose an attempt to make subtlety measurable by relating it to the psychological notion of reactance. An experiment has been set up to research the proposed coupling. An existing persuasive software product is used as a research carrier. The most important result is that persuasive feedback indeed results in a significant increase in reactance arousal.",

author = "{Essen, van}, H.A. and E.R.G. Klaver",

note = "Poster presented at the 5th International Conference on Persuasive Technology, 7-10 June 2010, Copenhagen, Denmark; 5th International Conference on Persuasive Technology, PERSUASIVE 2010, PERSUASIVE 2010 ; Conference date: 07-06-2010 Through 10-06-2010",

year = "2010",

language = "English",

}

TY - CONF

T1 - The pursuit of subtlety in persuasion

AU - Essen, van, H.A.

AU - Klaver, E.R.G.

N1 - Conference code: 5

PY - 2010

Y1 - 2010

N2 - Subtlety in persuasive technology is difficult to define, measure, and evaluate. It relates to a subtle implementation of persuasive principles in applications but also to a subtle balance, variation, combination, or adaptation of persuasive principles. Understanding subtlety in persuasion benefits the effectiveness of persuasive technology because more intrusive non-subtle persuasive cues can have a direct positive contribution, but at the same time might lead to higher resistance or hesitation to users which has a negative contribution to effectiveness. We explore the notion of subtlety and we propose an attempt to make subtlety measurable by relating it to the psychological notion of reactance. An experiment has been set up to research the proposed coupling. An existing persuasive software product is used as a research carrier. The most important result is that persuasive feedback indeed results in a significant increase in reactance arousal.

AB - Subtlety in persuasive technology is difficult to define, measure, and evaluate. It relates to a subtle implementation of persuasive principles in applications but also to a subtle balance, variation, combination, or adaptation of persuasive principles. Understanding subtlety in persuasion benefits the effectiveness of persuasive technology because more intrusive non-subtle persuasive cues can have a direct positive contribution, but at the same time might lead to higher resistance or hesitation to users which has a negative contribution to effectiveness. We explore the notion of subtlety and we propose an attempt to make subtlety measurable by relating it to the psychological notion of reactance. An experiment has been set up to research the proposed coupling. An existing persuasive software product is used as a research carrier. The most important result is that persuasive feedback indeed results in a significant increase in reactance arousal.

M3 - Poster

T2 - 5th International Conference on Persuasive Technology, PERSUASIVE 2010

Y2 - 7 June 2010 through 10 June 2010

ER -