The proposition of a general version of the theory of planned behavior: Predicting ecological behavior

F.G. Kaiser, H. Gutscher

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Abstract

The present paper explores whether the theory of planned behavior (TPB) must abandon the notion that perceived behavioral control (PBC) has a direct influence on behavior. In a cross-sectional survey of 895 Swiss residents, our hypothesis was tested by means of structural equation models. Applied specifically, PBC turned out to be a significant direct predictor of one's performance. A general version of the TPB based on aggregated measures, however, revealed PBC's direct influence on behavior to be nonsignificant and, presumably, a non-universally applicable and thus nongeneralizable part of the theory. Intention determined 51% to 52% of people's ecological behavior, which supports the claim of a strong attitude-behavior relation. Attitude, subjective norms, and PBC, the 3 TPB components, account for 81% of intention's variance.
Original languageEnglish
Pages (from-to)586-603
JournalJournal of Applied Social Psychology
Volume33
Issue number3
DOIs
Publication statusPublished - 2003

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