The potential adoption of teleshopping technologies in a spatial context: A decompositional choice experiment

H.J.P. Timmermans, A.W.J. Borgers, M. Gunsing

Research output: Contribution to journalArticleAcademicpeer-review

7 Citations (Scopus)
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Abstract

This study uses a decompositional choice modelling framework to examine the potential adoption of teleshopping technologies as a function of their characteristics and the characteristics of the competing shopping centres. The investigation suggests that teleshopping will probably play only a minor role in retailing, with adoption rates being highly dependent upon the price a customer has to pay for the items, the price of the system itself, the available selection, and service and delivery charges. Moreover it seems that the attractiveness of the regular shopping centre plays an important role.

Original languageEnglish
Pages (from-to)549-567
Number of pages19
JournalInternational Review of Retail, Distribution and Consumer Research
Volume1
Issue number5
DOIs
Publication statusPublished - 1 Oct 1991

Keywords

  • choice modelling
  • Teleshopping
  • the Netherlands

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