This study uses a decompositional choice modelling framework to examine the potential adoption of teleshopping technologies as a function of their characteristics and the characteristics of the competing shopping centres. The investigation suggests that teleshopping will probably play only a minor role in retailing, with adoption rates being highly dependent upon the price a customer has to pay for the items, the price of the system itself, the available selection, and service and delivery charges. Moreover it seems that the attractiveness of the regular shopping centre plays an important role.
|Number of pages||19|
|Journal||International Review of Retail, Distribution and Consumer Research|
|Publication status||Published - 1 Oct 1991|
- choice modelling
- the Netherlands