The persuasive effects of positive and negative social feedback from an embodied agent on energy conservation behavior.

J.R.C. Ham; C.J.H. Midden; S.W. Tak

The persuasive effects of positive and negative social feedback from an embodied agent on energy conservation behavior.

J.R.C. Ham
, C.J.H. Midden
, S.W. Tak

Human Technology Interaction

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic

Abstract

In this paper we explore the persuasive effects of social feedback, as provided by an embodied agent, on behavioral change. In a lab setting an experiment was conducted in which participants had the opportunity to conserve energy while carrying out washing tasks with a simulated washing machine. The experiment tested the effect of positive and negative social feedback and compared these effects to more widely used factual feedback. The robotic source, a so-called iCat, was manipulated with regard to its perceived agency. The results showed an effect of social feedback compared to factual feedback. In addition an effect of feedback valence was found, demonstrating more conservation actions following negative social feedback. The predicted perceived agency effect could not be demonstrated.

Original language	English
Title of host publication	Poster proceedings of Persuasive 2008
Place of Publication	Oulu, Finland
Publisher	University of Oulu
Publication status	Published - 2008
Event	3rd International Conference on Persuasive Technology (PERSUASIVE 2008) - Oulu, Finland Duration: 4 Jun 2008 → 6 Jun 2008 Conference number: 3

Conference

Conference	3rd International Conference on Persuasive Technology (PERSUASIVE 2008)
Abbreviated title	PERSUASIVE 2008
Country/Territory	Finland
City	Oulu
Period	4/06/08 → 6/06/08

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 7 Affordable and Clean Energy

Cite this

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title = "The persuasive effects of positive and negative social feedback from an embodied agent on energy conservation behavior.",

abstract = "In this paper we explore the persuasive effects of social feedback, as provided by an embodied agent, on behavioral change. In a lab setting an experiment was conducted in which participants had the opportunity to conserve energy while carrying out washing tasks with a simulated washing machine. The experiment tested the effect of positive and negative social feedback and compared these effects to more widely used factual feedback. The robotic source, a so-called iCat, was manipulated with regard to its perceived agency. The results showed an effect of social feedback compared to factual feedback. In addition an effect of feedback valence was found, demonstrating more conservation actions following negative social feedback. The predicted perceived agency effect could not be demonstrated.",

author = "J.R.C. Ham and C.J.H. Midden and S.W. Tak",

year = "2008",

language = "English",

booktitle = "Poster proceedings of Persuasive 2008",

publisher = "University of Oulu",

note = "3rd International Conference on Persuasive Technology (PERSUASIVE 2008), PERSUASIVE 2008 ; Conference date: 04-06-2008 Through 06-06-2008",

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TY - GEN

T1 - The persuasive effects of positive and negative social feedback from an embodied agent on energy conservation behavior.

AU - Ham, J.R.C.

AU - Midden, C.J.H.

AU - Tak, S.W.

N1 - Conference code: 3

PY - 2008

Y1 - 2008

N2 - In this paper we explore the persuasive effects of social feedback, as provided by an embodied agent, on behavioral change. In a lab setting an experiment was conducted in which participants had the opportunity to conserve energy while carrying out washing tasks with a simulated washing machine. The experiment tested the effect of positive and negative social feedback and compared these effects to more widely used factual feedback. The robotic source, a so-called iCat, was manipulated with regard to its perceived agency. The results showed an effect of social feedback compared to factual feedback. In addition an effect of feedback valence was found, demonstrating more conservation actions following negative social feedback. The predicted perceived agency effect could not be demonstrated.

AB - In this paper we explore the persuasive effects of social feedback, as provided by an embodied agent, on behavioral change. In a lab setting an experiment was conducted in which participants had the opportunity to conserve energy while carrying out washing tasks with a simulated washing machine. The experiment tested the effect of positive and negative social feedback and compared these effects to more widely used factual feedback. The robotic source, a so-called iCat, was manipulated with regard to its perceived agency. The results showed an effect of social feedback compared to factual feedback. In addition an effect of feedback valence was found, demonstrating more conservation actions following negative social feedback. The predicted perceived agency effect could not be demonstrated.

M3 - Conference contribution

BT - Poster proceedings of Persuasive 2008

PB - University of Oulu

CY - Oulu, Finland

T2 - 3rd International Conference on Persuasive Technology (PERSUASIVE 2008)

Y2 - 4 June 2008 through 6 June 2008

ER -

The persuasive effects of positive and negative social feedback from an embodied agent on energy conservation behavior.

Abstract

Conference

UN SDGs

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