The performance effects of combining rational and intuitive approaches in making new product idea evaluation decisions

K. Eling, F. Langerak, A. Griffin

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

273 Downloads (Pure)

Fingerprint

Dive into the research topics of 'The performance effects of combining rational and intuitive approaches in making new product idea evaluation decisions'. Together they form a unique fingerprint.

Computer Science

Psychology