The moderating effect of product innovativeness on the relationship between utilization of customer information and new product performance

X.M. Song; T. Kawakami

The moderating effect of product innovativeness on the relationship between utilization of customer information and new product performance

X.M. Song, T. Kawakami

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	American Marketing Association Winter Educators' Conference, August 2004
Publication status	Published - 2004

Cite this

@inproceedings{7d77d42aa65942b191c11a79cc7f51bf,

title = "The moderating effect of product innovativeness on the relationship between utilization of customer information and new product performance",

author = "X.M. Song and T. Kawakami",

year = "2004",

language = "English",

booktitle = "American Marketing Association Winter Educators' Conference, August 2004",

}