The Internet: competitive marketing strategies and customer loyalty

A. Lindgreen

The Internet: competitive marketing strategies and customer loyalty

A. Lindgreen

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the Annual Conference of Academy of Marketing: A Marketing Odyssey, 2-4 July 2001, Cardiff Business School, Cardiff
Editors	C. Strong
Place of Publication	Cardiff
Publisher	Cardiff Business School
Publication status	Published - 2001

Cite this

@inproceedings{78871c3deab0494683d0a0a402814649,

title = "The Internet: competitive marketing strategies and customer loyalty",

author = "A. Lindgreen",

year = "2001",

language = "English",

editor = "C. Strong",

booktitle = "Proceedings of the Annual Conference of Academy of Marketing: A Marketing Odyssey, 2-4 July 2001, Cardiff Business School, Cardiff",

publisher = "Cardiff Business School",

}

The Internet: competitive marketing strategies and customer loyalty. / Lindgreen, A.
Proceedings of the Annual Conference of Academy of Marketing: A Marketing Odyssey, 2-4 July 2001, Cardiff Business School, Cardiff. ed. / C. Strong. Cardiff: Cardiff Business School, 2001.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review