The Internet: competitive marketing strategies and customer loyalty

A. Lindgreen

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the Annual Conference of Academy of Marketing: A Marketing Odyssey, 2-4 July 2001, Cardiff Business School, Cardiff
EditorsC. Strong
Place of PublicationCardiff
PublisherCardiff Business School
Publication statusPublished - 2001

Cite this

Lindgreen, A. (2001). The Internet: competitive marketing strategies and customer loyalty. In C. Strong (Ed.), Proceedings of the Annual Conference of Academy of Marketing: A Marketing Odyssey, 2-4 July 2001, Cardiff Business School, Cardiff Cardiff Business School.