The influence of social cues in persuasive social robots on psychological reactance and compliance

Aimi Shazwani Ghazali; Jaap Ham; Emilia Barakova; Panos Markopoulos

doi:10.1016/j.chb.2018.05.016

The influence of social cues in persuasive social robots on psychological reactance and compliance

Aimi Shazwani Ghazali, Jaap Ham, Emilia Barakova, Panos Markopoulos

Human Technology Interaction

Research output: Contribution to journal › Article › Academic › peer-review

70 Citations (Scopus)

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Abstract

People can react negatively to persuasive attempts experiencing reactance, which gives rise to negative feelings and thoughts and may reduce compliance. This research examines social responses towards persuasive social agents. We present a laboratory experiment which assessed reactance and compliance to persuasive attempts delivered by an artificial (non-robotic) social agent, a social robot with minimal social cues (human-like face with speech output and blinking eyes), and a social robot with enhanced social cues (human-like face with head movement, facial expression, affective intonation of speech output). Our results suggest that a social robot presenting more social cues will cause higher reactance and this effect is stronger when the user feels involved in the task at hand.

Original language	English
Pages (from-to)	58-65
Number of pages	8
Journal	Computers in Human Behavior
Volume	87
DOIs	https://doi.org/10.1016/j.chb.2018.05.016
Publication status	Published - 1 Oct 2018

Funding

The authors wish to acknowledge the participants who took part in this study. This work was funded by Malaysia Ministry of Higher Education and International Islamic University Malaysia . Also, Jaap Ham's contributions were partly supported by project Multimedia Authoring & Management using your Eyes & Mind (MAMEM) that has received funding from the European Union’s Horizon 2020 research and innovation program under grant agreement number: 644780 .

Keywords

Compliance
Human-robot interaction
Persuasion
Psychological involvement
Psychological reactance
Social cues

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10.1016/j.chb.2018.05.016

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title = "The influence of social cues in persuasive social robots on psychological reactance and compliance",

abstract = "People can react negatively to persuasive attempts experiencing reactance, which gives rise to negative feelings and thoughts and may reduce compliance. This research examines social responses towards persuasive social agents. We present a laboratory experiment which assessed reactance and compliance to persuasive attempts delivered by an artificial (non-robotic) social agent, a social robot with minimal social cues (human-like face with speech output and blinking eyes), and a social robot with enhanced social cues (human-like face with head movement, facial expression, affective intonation of speech output). Our results suggest that a social robot presenting more social cues will cause higher reactance and this effect is stronger when the user feels involved in the task at hand.",

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AU - Barakova, Emilia

AU - Markopoulos, Panos

PY - 2018/10/1

Y1 - 2018/10/1

N2 - People can react negatively to persuasive attempts experiencing reactance, which gives rise to negative feelings and thoughts and may reduce compliance. This research examines social responses towards persuasive social agents. We present a laboratory experiment which assessed reactance and compliance to persuasive attempts delivered by an artificial (non-robotic) social agent, a social robot with minimal social cues (human-like face with speech output and blinking eyes), and a social robot with enhanced social cues (human-like face with head movement, facial expression, affective intonation of speech output). Our results suggest that a social robot presenting more social cues will cause higher reactance and this effect is stronger when the user feels involved in the task at hand.

AB - People can react negatively to persuasive attempts experiencing reactance, which gives rise to negative feelings and thoughts and may reduce compliance. This research examines social responses towards persuasive social agents. We present a laboratory experiment which assessed reactance and compliance to persuasive attempts delivered by an artificial (non-robotic) social agent, a social robot with minimal social cues (human-like face with speech output and blinking eyes), and a social robot with enhanced social cues (human-like face with head movement, facial expression, affective intonation of speech output). Our results suggest that a social robot presenting more social cues will cause higher reactance and this effect is stronger when the user feels involved in the task at hand.

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The influence of social cues in persuasive social robots on psychological reactance and compliance

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