The impact of self-service technology on customer evaluations and behavior: A cross-national and longitudinal study

M. Birgelen, van, M.G.M. Wetzels, J.P.M. Wouters

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationWorldwide Marketing: Proceedings of the annual conference of the European marketing academy
EditorsJ.L> Munuera
Publication statusPublished - 2004
Event33th Annual Conference of the European Marketing Academy (EMAC 2004), 24-27 May 2004, Murcia, Spain: Rejuvenating Marketing: Contamination, innovation, integration - Bocconi University, Murcia, Spain
Duration: 18 May 200421 May 2004

Conference

Conference33th Annual Conference of the European Marketing Academy (EMAC 2004), 24-27 May 2004, Murcia, Spain
CountrySpain
CityMurcia
Period18/05/0421/05/04

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