The impact of information and communication technology on buyer-seller relationships in an e-tailing context

M.G.M. Wetzels, A. Lindgreen, R.P.J. Veghel, G. Odekerken-Schröder

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationWorldwide marketing: Proceedings of the annual conference of the european marketing academy
EditorsJ.L. Munuera
PublisherUniversity of Murcia
Publication statusPublished - 2004
Eventconference; Worldwide marketing: 33rd EMAC Annual Conference 2004 – 18-21 May – Murcia, Spain; 2004-05-18; 2004-05-21 -
Duration: 18 May 200421 May 2004

Conference

Conferenceconference; Worldwide marketing: 33rd EMAC Annual Conference 2004 – 18-21 May – Murcia, Spain; 2004-05-18; 2004-05-21
Period18/05/0421/05/04
OtherWorldwide marketing: 33rd EMAC Annual Conference 2004 – 18-21 May – Murcia, Spain

Cite this

Wetzels, M. G. M., Lindgreen, A., Veghel, R. P. J., & Odekerken-Schröder, G. (2004). The impact of information and communication technology on buyer-seller relationships in an e-tailing context. In J. L. Munuera (Ed.), Worldwide marketing: Proceedings of the annual conference of the european marketing academy University of Murcia.