The heart of advertising : a multi-faceted study on emotions in advertising

K. Poels

Research output: ThesisPhd Thesis 4 Research NOT TU/e / Graduation NOT TU/e)

Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Ghent University
Supervisors/Advisors
  • Vyncke, P., Promotor, External person
  • Dewitte, S., Promotor, External person
Award date17 Apr 2007
Place of PublicationGhent University
Publisher
Publication statusPublished - 2007

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