The heart of advertising : a multi-faceted study on emotions in advertising

K. Poels

Research output: ThesisPhd Thesis 4 Research NOT TU/e / Graduation NOT TU/e)

Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Ghent University
  • Vyncke, P., Promotor, External person
  • Dewitte, S., Promotor, External person
Award date17 Apr 2007
Place of PublicationGhent University
Publication statusPublished - 2007

Cite this