The hare and the tortoise : do early adopters of online channels purchase more?

U. Konus, J. Li, K. Pauwels, F. Langerak

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationProceedings of the 36th INFORMS Marketing Science Conference, July 11-13, 2014, Atlanta, USA
Publication statusPublished - 2014

Cite this

Konus, U., Li, J., Pauwels, K., & Langerak, F. (2014). The hare and the tortoise : do early adopters of online channels purchase more? In Proceedings of the 36th INFORMS Marketing Science Conference, July 11-13, 2014, Atlanta, USA