The hare and the tortoise : do early adopters of online channels purchase more?

U. Konus, J. Li, K. Pauwels, F. Langerak

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationProceedings of the 36th INFORMS Marketing Science Conference, July 11-13, 2014, Atlanta, USA
Publication statusPublished - 2014

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