| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 36th INFORMS Marketing Science Conference, July 11-13, 2014, Atlanta, USA |
| Publication status | Published - 2014 |
The hare and the tortoise : do early adopters of online channels purchase more?
U. Konus, J. Li, K. Pauwels, F. Langerak
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic